Contact JW Etiquette to find out which class or coaching session is right for you.


"Success is liking yourself, liking what you do, and liking how you do it."   Maya Angelou




"Founder and Etiquette Expert"


"Good manners will open doors that the best education cannot." - Clarence Thomas


News and Etiquette Tips


"The world was my oyster, but I used the wrong fork." Oscar Wilde

Outclass the Competition Dine Like a Diplomat International Protocol Best Foot Forward


Best Foot Forward for Emerging Professionals

High School Juniors and Seniors

Part 1: Dining Skills. Topics include:
  • Silverware Savvy
  • Napkin Awareness
  • How to Order During Professional Meals
  • Using the Knife and Fork
  • Appropriate Table Behavior and Tipping Guidelines
  • Accepting and Extending Invitations
  • Appropriate Thank You Communications 

Part 2: Personal Branding. Topics Include:
  • Communication Basics
  • Dressing for Success
  • Personal Branding
  • Making a Good First Impression
  • Business Introductions 
  • Handshakes and Eye Contact
  • Appropriate Conversations
  • Social Media and Cell Phone Etiquette
Investment Options:
  • Dining Skills: $140 - includes three-course meal, 2-hour dining tutorial, class materials, workbook
  • Personal Branding: $110 - includes instruction, class materials, workbook.
  • Both classes: $225 - if registered at the same time.
Class Dates:

Dining Skills (Place TBD)
 March 22, 2018 from 6:00 - 8:00 pm
April 7, 2018 from 11:00 a.m. to 1:00 p.m. Place: TBD

Personal Branding (at 1300 E. Arapaho Rd., Suite 101, Richardson, Texas 75081)
April  17, 2018 from 6:00 to 8:00 pm and 
May 5, 2018 from 11:00 a.m. to 1:00 p.m. 

To register call Julie Wakefield at 972-268-9500.

The presentation of material includes a variety of engaging activities, inspiring scenarios, and interesting conversations. Students will have fun and will leave feeling inspired and confident. 

Outclass the Competition

Have you ever wondered which water glass or bread plate was yours while eating at a formal event? Do you feel intimidated when entering a room and you don't know a single person? If you answered "yes" to these questions, then this is the class for you! Outclass the Competition is designed to increase awareness of the benefits of business and dining etiquette. Participants will become more confident as they learn about "soft" skills and how to use them to develop business relationships in social settings. This is our most requested course and can be customized to meet your company's needs.

Topics of discussion include:

  • Etiquette & Protocol Intelligence
  • Business Entertaining
  • Dining Etiquette
  • Making a Good First Impression
  • Setting Yourself Apart from the Competition
  • Mingle with Confidence (and not feel awkward)
  • Handshake (the proper way)
  • Cell Phone and Social Media Etiquette

Entertain Like an Executive

Today, the negotiating process doesn't end when you leave the office. It has only just begun. Entertain Like an Executive is an interactive tutorial meal that provides the nuances necessary for a world-class competitor. Whether you are planning or attending a small business lunch or formal dinner, this class will  add impressive skills to your qualifications.

Topics of discussion include:

  • Extending and Accepting an Invitation
  • Receiving Line
  • Host/Guest Duties
  • Small vs Large Venues
  • Toasting Made Easy
  • Styles of Eating
  • Silverware Savvy
  • Dining Dos and Don'ts
  • Tipping

International Protocol

This class provides strategies to help you compete in a global economy - an economy that demands mental flexibility and awareness. You can use protocol and personal diplomacy to tip the scales in your favor no matter where you conduct business.

Topics Include:

  • Protocol and Business Intelligence
  • First Impressions are Lasting Impressions
  • Business Card Protocol
  • Electronic Communications
  • Business Introductions
  • Eye Signals and Eye Contact
  • Body Language
  • World-Class Handshakes
  • Global Conversational Skills
  • Monochronic and Polychronic Time
  • Gift Giving Protocol
  • International Dos and Don'ts


"Julie's message captivated our class, particularly with how to make powerful first impressions. She is a skilled presenter!"

J.F. Leadership Colleyville

 "Julie’s class definitely will give any executive an edge on the competition in any business or social setting!"

  C.S. with LIDS Retail
Online Business Partner® by Frisco Websites